Real estate market research tools

Note: To learn about your options for signing up for our services, click here. As the name suggests, this is a digital tool that allows real estate investors to search for and find properties. What also makes this one of the best real estate market research tools is how heavily customizable it is, allowing you to specify your own criteria of how you want your investment property to look like. Related: Finding an Investment Property: Traditional vs.

In turn, investors will be given a list of rental properties that best match their criteria AND the cash on cash return for each one. With a click of a button, you can now compare these different investment properties and get a sense of their performance to identify the one that matches your preferences and real estate investment goals.

Do you have a free Mashvisor account? Click here to use our Property Finder Tool and find properties in a matter of minutes! A proficient real estate research requires real estate investors as well as agents to analyze how rental properties are performing in different housing markets. We can only imagine the amount of time, energy, and money spent on analyzing properties upon properties and markets upon markets! Among the real estate market research tools that will relieve you from this daunting task is the investment property calculator.

This tool calculates two very important metrics to estimate the return on investment — the cash on cash return and the capitalization cap rate. These metrics allow property investors to determine the value of a rental property and its expected return based on its rental income, price, and expenses while also taking into consideration the type of property, size, age, and other aspects related to it.

While there is some debate on whether or not your website needs to be beautiful to convert leads, there is no debate that an ugly site will hurt your brand.

One of the biggest problems agents have with social media is finding the time to post enough to stay relevant and feed the algorithms. So instead of hunting for great content to post every morning, you can focus on creating high-value video content using Instagram Stories or Reels.

Founded by Tracey Henning, a Realtor with 27 years of experience, PorchLyte offers agents social media posts, lead magnets, video scripts, blog posts, and training to put it all together into an unstoppable social media presence.

She also runs an exclusive Facebook community to share referrals and swap social media strategies. Hiring a social media manager who keeps up with the latest trends as Haley does would easily cost you 10 times what she charges. Assuming you could even find one! Hootsuite is the social media software that of the Fortune companies trust to plan, create, and schedule their social media posts to maximize views and engagement.

Hootsuite lets you store frequently used assets like images and logos so you can create and schedule social media content for multiple channels like Twitter, Facebook, Instagram, and more from one app.

Like Hootsuite, Buffer also lets agents plan, create, and schedule social media posts. They also have a cool feature that lets you add the first comment to your Instagram posts to entice your followers to engage and include more info about your post.

The best part is that, unlike Hootsuite, Buffer offers a limited free version that lets you manage three social accounts and schedule up to 10 posts. Spend lots of time on Pinterest or Instagram? Then an app like Tailwind is right up your alley. Tailwind lets you schedule social media posts for Pinterest and Instagram but also helps you discover key influencers to work with on Pinterest and trending hashtags to post with on Instagram.

Even better, Tailwind has a free trial that lasts forever, so you can use a limited version of the app without paying a dime. Speaking of automating relationships, a great customer relationship management CRM tool can do just that but on an even higher level than your phone, albeit with a less personal touch.

Here are two killer CRMs for individual agents and teams. LionDesk is a lightweight, affordable, and easy-to-use CRM that has everything you need to start organizing and automating your relationships, and with transaction management thrown in for good measure. Click here to learn more and start your free five-week trial to check out this marketing-focused CRM. Parkbench is the only real estate marketing tool that gives you a turnkey solution to building relationships and nurturing them to generate referrals.

It gives you all the super-easy-to-use design tools Canva does but is only for real estate agents. The designs are also top-notch and very professional-looking. Of course, if you want to get really serious, then Adobe Photoshop is a no-brainer.

It is and has been the choice of every serious graphic design professional for more than 20 years now. The learning curve is high, though, so Photoshop will require an investment of time and effort to pay off. Instead, you get thousands of predesigned templates that you can customize and make your own. The answer is our secret meme-making weapon called Kapwing. Kapwing offers tons of meme templates that you can quickly and easily customize, as you can with Canva.

Kapwing also lets you make and edit videos, add subtitles, add music to videos, and more. Also, being well prepared for conducting such analysis is always a plus. Nowadays, access to information is quick, easy, and affordable. Mashvisor can provide you with priceless information on various real estate topics in the form of blogs, guides, and tips.

In the discussion about the steps for conducting real estate market analysis , it was mentioned that it is important to research other properties in order to get an insight about the real estate market and the place of the specific investment property in it.

Furthermore, if you are conducting such analysis in search of the best real estate investments , a tool like this can assist you in the task. Mashvisor is one of the best tools in both showing you various listings on the real estate market and helping you in selecting the best real estate property.

The investment property calculator is one of the most useful tools in the real estate investing business. Certainly, there are many reasons for this. For example, the investment property calculator provides you with calculations of cash on cash return and cap rate as well as some cash flow analysis. Besides calculating the regular cash on cash return, cap rate, and cash flow, the tool does much more.

Moreover, the tool will provide you with detailed analysis of the specific property as well as its neighborhood. Yoana is an experienced content writer with a BA in leisure studies who enjoys giving tips to beginner real estate investors.

Real Estate Analysis. Related: Real Estate Market Analysis: The Basics Steps to Performing Real Estate Market Analysis As previously mentioned, if real estate investors want to make money from their business careers, they should really incorporate real estate market analysis in the process. Start Your Investment Property Search! Yoana Leusin Yoana is an experienced content writer with a BA in leisure studies who enjoys giving tips to beginner real estate investors.

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